German sportswear and footwear manufacturer Adidas announced on Twitter that it has partnered with major US cryptocurrency exchange Coinbase and virtual reality project The Sandbox. At the time of this writing, the details of the partnerships are not unknown. However, the most frequently asked question in the comments to the tweet is whether the firm is preparing to accept cryptocurrency as a form of payment.
The crypto exchange is supposed to help the sportswear and footwear manufacturer release a collection of non-fungible tokens (NFT). Shortly before publishing a tweet about its collaboration with Coinbase, Adidas hinted at the possibility of creating its own metaverse, as part of a partnership with the virtual reality project The Sandbox.
The Metaverse can be used to promote a brand. For example, the Canadian investment company Tokens.com has acquired a large piece of digital land on the Decentraland virtual reality platform. In addition, another sportswear maker has turned its attention to the metaverse. In early November 2021, information appeared on the network that Nike was engaged in the manufacturing of products for the virtual space.